Local Talk Radio

Promote Your Business on Local Talk Radio

Wouldn’t you just love to be invited to New York and sit down to be interviewed by Barbara Walters?  You would have a global audience of millions sitting there listening to what you have to say.  While Barbara Walters might be a bit of a pipe dream local exposure can still position you as an expert in your field.  You can build a base of followers who want to hear your expertise. local business like : http://www.theiteam.ca    or http://www.sightlinestudios.com

The internet has changed the face of media, especially local media.  With internet radio, online newspapers and news available from many different sources local media has opted to focus on local news and stories about the community. This can work to your benefit making it much easier to book yourself as a guest on local talk radio.

Here are some suggestions to get started:

  • Find local radio stations that offer a format for guests to appear on the show.  You can do an online search for local stations and check out their websites.  Check out the descriptions and previous guests to see if you might be a good fit.  Listen to a couple of shows before trying to make contact, you want to be familiar with the show and learn what types of questions they could ask.  Think of ways you can tie your business into that format.
  • Become a local celebrity first.  Contact local newspapers, magazines or other websites and offer to contribute an article.  Look at what types of information is being published, what are the topics covered?  How well is it written and can you provide a piece that would fit in well.  Once you have a couple of published pieces under your belt, now you’re an “expert” an securing a spot with a local talk radio program will be much easier.
  • Plan your pitch.  You need to catch the attention of the show’s host or the producer to secure a spot.  Plan ahead what you want to say to them, demonstrate that you are familiar with the program.  Pitch your idea as directly as possible and leave contact information.  Follow up a few days later to see where you stand.
  • You’re not there to sell, you’re there to provide content.  Provide great interesting content that the audience wants to hear.  The audience is not there to hear an hour long sales pitch, they can get that anywhere.  The reward for being a guest is you get to spend an hour letting the audience get to know you and building trust.  You also get identified by your name and what your business is.

Don’t overlook local talk radio as a platform for business growth.  You can spend an hour and reach tens of thousands of people you would otherwise not have had the chance to meet.  Here is a video that shows how you can use talk radio to showcase your business.