Local Talk Radio

Promote Your Business on Local Talk Radio

Wouldn’t you just love to be invited to New York and sit down to be interviewed by Barbara Walters?  You would have a global audience of millions sitting there listening to what you have to say.  While Barbara Walters might be a bit of a pipe dream local exposure can still position you as an expert in your field.  You can build a base of followers who want to hear your expertise. local business like http://www.sightlinestudios.com

The internet has changed the face of media, especially local media.  With internet radio, online newspapers and news available from many different sources local media has opted to focus on local news and stories about the community. This can work to your benefit making it much easier to book yourself as a guest on local talk radio.

Here are some suggestions to get started:

  • Find local radio stations that offer a format for guests to appear on the show.  You can do an online search for local stations and check out their websites.  Check out the descriptions and previous guests to see if you might be a good fit.  Listen to a couple of shows before trying to make contact, you want to be familiar with the show and learn what types of questions they could ask.  Think of ways you can tie your business into that format.
  • Become a local celebrity first.  Contact local newspapers, magazines or other websites and offer to contribute an article.  Look at what types of information is being published, what are the topics covered?  How well is it written and can you provide a piece that would fit in well.  Once you have a couple of published pieces under your belt, now you’re an “expert” an securing a spot with a local talk radio program will be much easier.
  • Plan your pitch.  You need to catch the attention of the show’s host or the producer to secure a spot.  Plan ahead what you want to say to them, demonstrate that you are familiar with the program.  Pitch your idea as directly as possible and leave contact information.  Follow up a few days later to see where you stand.
  • You’re not there to sell, you’re there to provide content.  Provide great interesting content that the audience wants to hear.  The audience is not there to hear an hour long sales pitch, they can get that anywhere.  The reward for being a guest is you get to spend an hour letting the audience get to know you and building trust.  You also get identified by your name and what your business is.

Don’t overlook local talk radio as a platform for business growth.  You can spend an hour and reach tens of thousands of people you would otherwise not have had the chance to meet.  Here is a video that shows how you can use talk radio to showcase your business.

be the Perfect Talk Radio Guest

10 Tips to be the Perfect Talk Radio Guest

For more than two decades our guests have used the talk radio platform to promote, books, services and their business over the airwaves.  As one of the country’s leading talk radio stations there are anywhere between 40-80 guests booked on talk radio shows every week.  We have built a close working relationship with local business leaders, social activists and the entire community.  Your talk radio guest appearance should be everything you hope for to get your message across.

Here are 10 tips to help you be the perfect guest.

  1. Be real. Let your personality shine through, this isn’t a job interview so you don’t need to put up any kind of front. The audiences are pretty smart they will know if you’re faking. Let your passion shine through and be who you really are.
  2. Be sensitive to the other side of the debate. Talk radio is one of the best places to discuss controversial issues facing us today, including politics. That being said you don’t have to share the same viewpoint to be respectful of it. Radio audiences are made up of a wide variety of people.  Acknowledging the other person you can win some credibility with the entire audience.
  3. Stay current with what’s going on in the world. Current events are the most talked about topic on any talk radio show, so don’t get caught unaware. If there is a breaking news story take a minute and read up about it.  Being educated helps you build credibility with listeners.
  4. Make your topic pertain to something local. When you tie your topic into the local community it helps engage the audience and make it pertain to them.
  5. Don’t do the interview on your cell phone. Cell phones can cut off in mid conversation and talk show hosts really really hate when that happens. They took the time to schedule you on their show so don’t expect to be called back if you keep getting cut off.
  6. Have an agenda and try and stick to it. It’s perfectly normal to get caught up the conversation you are having with your host or call in guests.  Try and bring the conversation back around to the right topic.
  7. Mimic your host’s speech patterns. Whether your host is a slow and laid back speaker or talks very quickly adapt to their rhythm.  It helps develop camaraderie and build rapport.  Not to mention listeners tune in because they like his style so give them more of what they like.
  8. Keep the boring stuff to a minimum. No matter how passionate you are, endless statistics and numbers are boring. Don’t throw too many numbers at the audience they’ll change the station.
  9. Don’t pretend you know more than you do. If the host asks a question you don’t know the answer to then admit it. Trying to fake knowledge will cost you credibility while admitting you don’t know something adds to your credibility.
  10. Pretend you are talking to a friend. Talk radio is a different medium talk to the host like you are having a conversation with a friend. It is much more sincere and it allows the audience to get to know you.