For more than two decades our guests have used the talk radio platform to promote, books, services and their business over the airwaves. As one of the country’s leading talk radio stations there are anywhere between 40-80 guests booked on talk radio shows every week. We have built a close working relationship with local business leaders, social activists and the entire community. Your talk radio guest appearance should be everything you hope for to get your message across.
Here are 10 tips to help you be the perfect guest.
- Be real. Let your personality shine through, this isn’t a job interview so you don’t need to put up any kind of front. The audiences are pretty smart they will know if you’re faking. Let your passion shine through and be who you really are.
- Be sensitive to the other side of the debate. Talk radio is one of the best places to discuss controversial issues facing us today, including politics. That being said you don’t have to share the same viewpoint to be respectful of it. Radio audiences are made up of a wide variety of people. Acknowledging the other person you can win some credibility with the entire audience.
- Stay current with what’s going on in the world. Current events are the most talked about topic on any talk radio show, so don’t get caught unaware. If there is a breaking news story take a minute and read up about it. Being educated helps you build credibility with listeners.
- Make your topic pertain to something local. When you tie your topic into the local community it helps engage the audience and make it pertain to them.
- Don’t do the interview on your cell phone. Cell phones can cut off in mid conversation and talk show hosts really really hate when that happens. They took the time to schedule you on their show so don’t expect to be called back if you keep getting cut off.
- Have an agenda and try and stick to it. It’s perfectly normal to get caught up the conversation you are having with your host or call in guests. Try and bring the conversation back around to the right topic.
- Mimic your host’s speech patterns. Whether your host is a slow and laid back speaker or talks very quickly adapt to their rhythm. It helps develop camaraderie and build rapport. Not to mention listeners tune in because they like his style so give them more of what they like.
- Keep the boring stuff to a minimum. No matter how passionate you are, endless statistics and numbers are boring. Don’t throw too many numbers at the audience they’ll change the station.
- Don’t pretend you know more than you do. If the host asks a question you don’t know the answer to then admit it. Trying to fake knowledge will cost you credibility while admitting you don’t know something adds to your credibility.
- Pretend you are talking to a friend. Talk radio is a different medium talk to the host like you are having a conversation with a friend. It is much more sincere and it allows the audience to get to know you.